According to the report from Jupiter Media, quoted in today's Wall Street Journal, online advertising will account for over $8 billion in 2004, compared to over $12 billion for paper magazines.
But, the report suggests, that by 2008 online ad spends will surpass paper magazine spends by over half a billion dollars. And the difference will grow as the decade matures.
We had an interesting conversation with an advertising suit with a well known and large UK PC retailer, who told us that his company wasn't even targetting online PC publications any more - simply placing the banners where the traffic is, irrespective of the nature of the site. µ
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