Google updates Analytics

RAMPANT WEB FIRM Google today announced a new version of its web analyser Google Analytics.

According to Google, Analytics enables website owners to understand how their users interact with their website. Using such data, sites can learn how to maximise online business, it reckons.

As spokesGoogle, Brian Clifton, put its: "The new version of Google Analytics will give advertisers and site owners greater insight into their customers' needs, thereby increasing advertiser ROI while also improving the e-commerce experience of consumers."

We haven't used it, but it does give us a revenue-maximising stonker of an idea. Send us a pound an we'll tell you what it is. µ

L'INQ
www.google.com/analytics