Velocity buys Overdrive

This adds another notch to the trend of the big boys buying out the creative high end players.

This was first Dell buying Alienware, then on to VoodooHP, and now OverVelocity. The goal? To make your products stand out and have a halo.

In theory, it brings the volume and engineering of the big boys to the boutique creativity of the niche players. Then again, it could bring the dull sameness of the big box vendors to the price structure of the boutique player. The jury is still out on whether or not Alienware will take over Dell, or HP will crush the life out of Voodoo.

When asked about the acquisition, Josh Smith of Biohazard summed it up rather well.

"This acquisition makes sense. As a boutique builder, we are the Formula 1 team of the industry, offering the latest technology and the greatest performance. When you purchase a boutique system, you are not just purchasing a product, but a pedigree, a true ownership experience.

"We boutique builders focus our efforts on performance and customization; these are our strengths and an integral part of our pedigree. Lamborghini doesn't make a station wagon and Biohazard doesn't build "budget" systems. The same can be said for Overdrive. This acquisition allows Velocity Micro to offer a boutique product while maintaining their current product line. Overdrive is able to continue to produce their high-performance systems, while gaining access to the added resources a larger company like Velocity has to offer." µ