All you are doing is competing with your customers - Eckhard Pfeiffer, to Intel
This ancient practice is sure to annoy a lot of customers.
A call, for example that last four minutes, 50 seconds, will be rounded up to five minutes, Virgin said, as an example.
But of course that also means that a call that lasts four minutes one second will be rounded up to five minutes, Virgin didn't say, as an example.
One infuriated customer said: "You have to love the way that an effective price increase is classed as 'extra value'".
He said: "It's been years since BT and other companies dropped this charge per minute nonsense, but if Virgin makes it stick, how long till others follow?" ยต