The Inquirer-Home

IT hacks: the shocking truth revealed

More notes from PR bunnies
Thu Mar 29 2007, 13:35
FOLLOWING MS' GAFFE in leaking its secret thoughts on a Wired hack, it is perhaps germane to share with you some other examples of spin paramedics being rather careless with their briefing documents.

Such blunders have resulted in a number of shock revelations over the years. Our esteamed (sic) editor, Mike Magee, is referred to by Microsoft UK as ‘a grizzled old veteran with a fearsome reputation'.

Another hack who shall remain nameless is noted by Intel as being ‘a hopeless old buffer who hasn't got a clue what we do.' A hapless German journalist is reputed to be ‘a humourless oaf' by another company and please spare a thought for the highly-thought of (by himself) UK techy scribe who has been sitting in press conferences for more than ten years blissfully unaware that the suits he's talking to are, to a man, thinking ‘so this is the smug, boring person who thinks the world revolves around him.'

I once asked Steve Ballmer if I could have a look at the briefing notes he'd been given on me prior to interviewing him. He just smiled. µ

See also:
Hack gets his Microsoft file

Share this:

Comments

There are no comments submitted yet. Do you have an interesting opinion? Then be the first to post a comment.

aboutus
Advertisement
Subscribe to INQ newsletters
Advertisement
INQ Poll

Authorities in several countries raided Megaupload recently, shut down all of its services, seized hundreds of servers and arrested several of its executives on criminal charges.

Do you think the move was justified?