Toshiba, Samsung slammed for crap World Cup adverts

MAJOR WORLD CUP sponsor Toshiba has created adverts for the tournament which are "terminally shoddy", a media pundit has alleged.

Peter Kirwan, an ex-editor of Computing magazine, hit out against a Toshiba press display campaign for being "bone crunchingly predictable" in his Fullrun newsletter.

Said Kirwan: "Toshiba is currently running a press display campaign in the UK that features a set of clichés so abysmal that they'll result in an emergency visit to the opticians if you study them for more than 10 seconds."

One Toshiba advert Kirwan singled out for criticism contained five sub-clauses "clotted with jargon". But it's not only Toshiba that gets the Kirwan treatment.

He also claims that Samsung "has produced the most terrible World Cup related TV creative of them all".

That ad, said Kirwan, used a "puppyish" young man described as "an identikit European digital native" who exchanged his tickets for the footer for a Samsung LCD HD TV.

Kirwan claimed the notion any soccer fan would swap his final tickets "is just daft". He claimed the advert "speaks to an inflated self regard on Samsung's part that cuts across any relationship it might want to build with its target audience".

He concludes that the "creatives" from the two firms are execrable. More here. (Subscription required). µ