STARTING THIS PAST MONDAY, Americans can use their Xbox Live service to register to vote in the upcoming presidentials. The initiative, jointly developed by Microsoft and Rock the Vote is supposed to tap into the 12-million large Xbox Live community and draw the couch potato crowd to participate in the so-called “democratic process”, or something like that.
Rock the Vote is a youth-oriented organisation that mixes pop culture with politics to attract people to politics. RtV had previously premiered on-line and phone voter registration, but doing it on the Xbox 360 sounds so much more avant-garde and cool.
"The Xbox Live community is active, vocal and passionate," gushed Marc Whitten at Xbox Live HQ. It is, especially if they can gather in teams and blow stuff up. Let’s just hope people register with their real names and not their handles. It’d be a bit strange if the odd 20,000 or so players with “MasterChief” in their names were to do that…
The Xbox Live community was compared to being the “seventh largest state in the country”, equivalent to owning about 20 electoral votes – which, of course, it isn’t. 12 million is the total number of Live users worldwide.
La Vole’s console will also be present at both GOP and Democrat conventions where attendees will be able to watch the voter registration system in action. We guess it’ll also let people work off some of that frustration for not coming first in the primaries.
Maybe Hillary will get some satisfaction after all… µ
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