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Nintendo launches massive Wi-Fi advertising campaign for DS

Why fight Wi-Fi
Mon Aug 01 2005, 12:26
NINTENDO IS LAUNCHING its multi-million dollar advertising campaign to promote the online capabilities of the Wi-Fi enabled DS handheld. No doubt much to the delight of cinemagoers everywhere there will be a one minute ad spot to go with the other 29 minutes of crap that precedes half the movies these days.

The ad is done in a cinematic style and is, we have to admit, quite interesting to watch the first time. If you're not planning on being in the cinema in the next few months you can always download and view the ad from the discomfort of your own home.

Expect plenty more Nintendo advertising spiel to "Enhance your viewing experience," as one advertising PR person once told me.

 

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