Is that just a crazy claim, with no backing? AnooX seem to think it's got something revolutionary up its sleeve, with users being able to vote search results up or down, on a "one man, one vote basis per key word." The reasoning behind this is that the result will be more accurate, because a majority vote almost always generates more accurate results when compared to a machine generated result.
The technique is an interesting one, but may or may not work depending on whether people are bothered to vote at all.
Another point AnooX is making very clear that it is a "not-for-profit" search engine, meaning click-through advert costs will be based on a "method which strives to minimise search engine advertising prices, rather than maximizing them." Apparently, whatever profit AnooX makes will be shared with the users - that includes search users and advertisers alike.
To find out what the site looks like, you can head on down to anoox.com, but the search function is not yet publicly available. AnooX has said it will open to the public on the 31st November this year. µ