There's one thing I can promise you about the space program. Your tax dollars will go further. - Wernher Von Braun
The outfit is banking on the fact that phones, cameras and other gizmos will start needing shedloads more memory. MicroSD is an ultra-small, removable flash memory card format originally based on SanDisk's TransFlash card format. The Kingmax uses single level cell memory which it claims gives much faster Read-Write speeds.
No price is mentioned in the press release here. ยต