NVIDIA HAS slashed the price its newest GTX 260 and 280 GPUs in response to ATI's offerings which are looking pretty good.
Last night, Nvidia said the GeForce GTX 280 will be in the shops for $499 and the GTX 260 for $299. Both cards were only released four weeks ago. The GTX 280 was selling for $649, while the 260 was priced previously at $399.
But this brings Nvidia's prices closer to ATI's newest offerings. The GTX 260 price now competes against ATI's fairly decent HD 4870.
Nvidia will be hoping that the cut will steal a bit of the thunder of the launch of ATI's 4870 X2. The $499 price for Nvidia's GTX 280 should bring it close to 4870 X2's projected pricing.
It is starting to look that ATI is making Nvidia play its game. Its chips are more competitive as it is not building one large, expensive graphics processor, but using less power-hungry chips for the mid-range market, then strapping them together. µ
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