The Inquirer-Home

Sony releases "James Bond" laptop

Dee luscious
Tue Oct 31 2006, 07:07
IN WHAT Sony marketeers must have thought was a good idea at the time, the maker of exploding batteries, released a "James Bond" range based around its Sony Vaio TX laptop.

The range, which features dark brief cases, digital cameras and USB memory sticks, has been released as part of the movie marketing for a remake of the James Bond flick "Casino Royale".

Each item is marked 007, because British Intelligence mark all their electronic gear with their code words to help them clear security checks at Heathrow and to assist attractive foreign agents in identifying them.

Setting aside the question of taste releasing gear that would only appeal to a 12 year-old from the 60s who likes to play out a spy fantasy, it seems that Sony has failed to do its research on this whole James Bond thing.

"Bond" tends to use gadgets, such as watches, which turn at a moment's notice into deadly weapons. Sony's other laptop ranges have had this feature for several months, leading to a product recall. We are not sure that this is something Sony marketeers should be doing.

But what do we know? We are merely a tabloid rag.

More here. µ


Share this:

blog comments powered by Disqus
Subscribe to INQ newsletters

Sign up for INQbot – a weekly roundup of the best from the INQ

INQ Poll

Heartbleed bug discovered in OpenSSL

Have you reacted to Heartbleed?