The problem is that the software is not all there yet, described by one insider as 'not ready for production' and 'chock full of bugs'. The time for fixes is supposedly now past, and the rollout will now begin.
So, if things start slowing down at Google, or better yet, you do a search for 'Easter decorations' and get a return for 'Atrocities in sub-Saharan Africa', you know why. In reality, you will probably never see any of the problems this may cause, but that doesn't mean that Google employees won't lose a lot of hair over this. ยต