Its "smooth, contoured design and is available in six glossy colours (black, white, red, blue, pink and green)," it says here.
You can even get silicon "skins" for it in five matching colours, a sporty armband and even a "fashionable" keychain with a tiny carry case.
The device even plays music in MP3, WMA (DRM9) and Audible formats and claims up to 10 hours playtime from its built-in rechargeable battery, if you believe what it says on the tin. µ
Sign up for INQbot – a weekly roundup of the best from the INQ