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ATI claims the brand will go on and on and on

Intel and Nvidia may beg to differ. Never mind HPQ and Dell
Fri Aug 18 2006, 20:32
WE HAD a chance to get a confirmation from a senior source close to the still Canadian company ATI that its new masters, AMD, plan to keep up the ATI brand at least for a season or two.

Let's face it, if the putative takeover meant death to Microsoft Vista Premium sales in Q1 of 2007, the chip vendors would face a mass of people in the supply channel downing tools and demanding refunds, tout suite.

ATI execs now need to re-assure Intel that Chipzilla 2007 roadmaps are not shredded, and we're convinced that Intel will see the core logic behind this.

We have also learned that the chipset and Crossfire business are here to stay and their future is even more secured as AMD needs a high end platform for a powerhouse and Crossfire is a way to compete with SLI.

Of course, Intel may see this all somewhat differently, and if it's a game of Snakes and Ladders, Twiddliwinks or Ludo, Chipzilla might simply decide to throw all of its boards in the air and say, like Alice in Wonderland, we're not playing this game any more! µ


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