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Apple TV shown off

Mac gadget glut grows
Wed Jan 10 2007, 09:47
YESTERDAY PRODUCED a plethora of product releases from Apple, one of which was the much anticipated iPhone which you can read about here.

This wasn't the only significant announcement from Apple though. The Apple TV product was also finally revealed, and we've already begun discussing the inevitable trademark issues Apple will have the chosen naming.

The Apple TV device will allow the playback of standard-definition and high-definition content downloaded via your PC or Mac over the Internet via the ubiquitous iTunes. This content can then be sync'd to the device, similar to an iPod except via the built-in wireless connection. The device will then play back the SD or HD content on a widescreen TV.

The device is expected to be launched in February at a price of $299. It contains a 40GB hard-drive and an unspecified 'Intel processor'.

Here's an image showing off the box from the front, with the provided IR-based remote.

alt='appleitvf'

And from the back we can see the decent provision of ports, which from left to right are: power, USB2, ethernet, HDMI, component, audio, and optical I/O.

alt='appleitvb'

This is the expected, iPod-esque interface.

alt='appleitvi'

Here's a quick rundown of the currently known specs:

Specification overview

  • CPU: 'Intel processor'
  • Storage: 40GB hard drive
  • Storage spec: Up to 50 hours of movies and TV shows/9,000 songs/25,000 pictures
  • A/V Ports: HDMI (video and audio), Component video, Optical audio, Analog RCA stereo audio
  • Data: 10/100BASE-T Ethernet, USB 2.0, 802.11n WiFi, IR receiver for Apple remote
  • Footprint: 7.7 by 7.7 inches (197 by 197 mm)
  • Height: 1.1 inches (28 mm)
  • Weight: 2.4 pounds (1.09 kg)
  • Audio formats supported: AAC, protected AAC, MP3, MP3 VBR, Apple Lossless, AIFF, WAV
  • Video formats supported: H.264, protected H.264: 640 by 480 @ 30 fps,
  • (cont.) 320 by 240 @ 30 fps, 1280 by 720 @ 24 fps, MPEG-4: 640 by 480 @ 30 fps

It's a shame this product had to be launched alongside the furore of the iPhone launch, as the Apple TV device is not an insignificant announcement.

It seems unlikely the Apple TV will make the huge inroads into peoples lives as the iPod has, especially now consoles are providing movie/TV downloads and even IPTV (via the newly announced Xbox 360 IPTV announcement) - albeit Apple's interface looks significantly more developed.

However, we still expect the Apple TV to sell in good numbers, to the usual Apple zealots, and people without any need for a console in their living room.

It seems Apple is finally making use of the success of the iPod, and launching a full-frontal attack on consumers hearts, minds, and wallets. When the kit is this sexy, we can only wish them good luck. µ

L'Inq
Apple TV site
Apple keynote

 

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