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Most people give up on mobile data

WAPthis for a game of soldiers
Fri Nov 04 2005, 14:12
A SURVEY commissioned by Olista has shown that most users who encounter problems in using new mobile data services simply give up rather than seek assistance.

Shockingly, 64 per cent of those who had actually tried services such as picture messaging, ring tones and gaming downloads confessed to giving up after one or two attempts.

That compares to just 2 per cent who claimed they would actively seek assistance from their operator or content provider.

Worse still, 77 per cent of mobile phone users have never used any mobile data services, while only 12 per cent of those that had done so claimed to be happy with the experience.

Over half the respondents said prices for mobile data should be lower.

Olista's solution is for operators to be more pro-active. For example, they could contact users who had tried to send an MMS (picture message) and give advice on how to cure the problem.

The INQ is looking into offering an MMS service. See here. µ


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