Warner dumps DRM

WARNER Music has decided that it is worthwhile selling its MP3s on Amazon and will dump its DRM technology to do so.

The company has decided that it will offer its complete catalog, DRM-free, through Amazon's new MP3 store.

This means that only Sony BMG is valiantly holding onto DRM while all its rivals dump it.

It is also good news for Amazon which can trumpet that it has more than 2.9 million songs in MP3 format from over 33,000 unique labels.

Warner also plans to flog its MP3s through iTunes, but the Amazon deal is widely seen as a snub to Jobs' Mob. The music industry is a little concerned about the power Apple has in the market and is looking at ways of bolstering its competitors.

Amazon is planning to give away a billion tracks as part of a promo. With that level of promotion, Warner wanted to get on board.

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