Newspapers lose the plot on bricks and mortar front

According to Associated Press, America is already suffering from a fall in house sales and therefore a lack of adverts. But newspapers fear that the local estate agents will never bother advertising with them again.[Hurrah, there is a god. Ed.]

Several estate agents say they are making a conscious decision to move money out of newspapers and onto the Internet.

Tribune, which is the number two newspaper in terms of circulation, posted a 24 per cent drop in the second quarter. Gannett reported a 9.9 per cent decline and McClatchy's advertising sales fell by 19 per cent decline.[What? Who they? Ed.]

California and Florida, which apparently are countries in North America, are hurting, it appears.

It is not surprising as one of the biggest costs that a "real estate" or estate agent as we call it in Bulgarialand is advertising. Local papers, in particular, make most of their money from estate agents, or turf accountants.

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