Newspapers lose the plot on bricks and mortar front

NEWSPAPERS ARE BLEEDING money because property sections are following adverts for jobs and classified adverts, it has emerged.

According to Associated Press, America is already suffering from a fall in house sales and therefore a lack of adverts. But newspapers fear that the local estate agents will never bother advertising with them again.[Hurrah, there is a god. Ed.]

Several estate agents say they are making a conscious decision to move money out of newspapers and onto the Internet.

Tribune, which is the number two newspaper in terms of circulation, posted a 24 per cent drop in the second quarter. Gannett reported a 9.9 per cent decline and McClatchy's advertising sales fell by 19 per cent decline.[What? Who they? Ed.]

California and Florida, which apparently are countries in North America, are hurting, it appears.

It is not surprising as one of the biggest costs that a "real estate" or estate agent as we call it in Bulgarialand is advertising. Local papers, in particular, make most of their money from estate agents, or turf accountants.

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