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D-Link switches to new programme

Channel Throws down partner gauntlet to rivals
Thursday, 16 February 2006, 11:01
NETWORKING vendor D-Link has launched a new partner programme in the UK in a bid to outgun competitors with extra reseller support.

With Partner+, it's encouraging partners to go for more sales of its high-end xStack switching, AirPremier business wireless and NetDefend firewall ranges.

It promises that partners hooking up to the new programme will benefit from increased levels of sales support, bid desk support, marketing funding, technology-specific training and certification, and access to its online resource of sales tools and information.

“The quality and commitment of our channel partners is of paramount importance to D-Link's continuing success, and we fully intend to support and reward them,” said Mats Brager, Northern European Area Manager for D-Link. “This programme is clearly defined to focus on market areas that will offer partners the greatest opportunities for growth, both in terms of revenue and profits for the future, specifically focusing on managed switching, business wireless and security solutions.” µ

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