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Christian Institute aborts Google suit

Ad blocking furore settled on 'amicable terms'
Thu Sep 18 2008, 10:10

GOOGLE AND THE CHRISTIAN Institute have settled their spat over the abortion ads which were rejected earlier this year.

Back in March, the Christian Institute tried to place an ad about its views on abortion in Adwords, which was rejected by Google on the grounds of 'inappropriate content.' While the search giant did allow non-religious sites to place ads on the subject of abortion, it had a policy of not advertising sites which combined 'abortion and religion-related content.'

After Google initially refused to change this policy, the Institute launched a legal action against Google in April under the Equality Act 2006.

Following the action, the two parties have reached an agreement on 'amicable terms' which allows religious associations, including the Christian Institute, to run ads through Adwords on the subject of abortion as long as they are 'in a factual and campaigning way.'

The new policy will apply world-wide with immediate effect. µ


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