Norwegians empower the camera mobile

NORWEGIAN MOBILE phone specialist, Plutolife, is claiming massive success for its cameraphone application - Mobimodels.

It's currently available to 74 per cent of Scandinavian mobile phone users just eight months after launching.

Naturally the company is aiming to replicate this success by offering the application to operators in both North and South America.

The product is simplicity itself. Participants use either picture messaging (MMS) or WAP to upload their own photos, rate other people's photos and attempt to win prizes. They can also forward their favourite photos to friends and relatives.

Plutolife promotes the service with the simple slogan - Hot or Not? The target audience is both males and females in the 16 to 25 age range, and the whole service aims to tap into natural viral marketing.

The company has put together compelling statistics which show, for example, that by 2009 89 per cent of shipped mobile phones will have a built-in camera.

Which means that in 2009 alone there will be over 860 million potential users of applications like Mobimodels.

Plutolife is claiming that its applications are compatible with 99.9 per cent of WAP and Java-enabled mobile phones and have been tested on over 300 phones in the USA.

Curious Plutolife says that consumers in North America and China are taking about 20 pictures per month with their cameraphones, compared to only 5 per month in Japan. It'll be big bucks if mobile operators can persuade consumers to send those photos across their networks. µ

L'INQ
Plutolife