Intel launches Channel Chipzilla

Channel Intel, as thrilling as it may not sound, is the home of Intel Uncut - a series of shakeycam, film noir shorts featuring interviews with Intel's top brass, giving their thoughts on the upcoming convention.

Kicking things off, as it were, is the lovely Pat Gelsinger. Referred to by the interviewer as "one of the founding fathers of IDF," a thrilling exchange sees Pat quickly question the poor lass presenting as to "who else is there?" slightly grumpy at the prospect of having his solo legacy devolved.

Pat reveals that his keynote at IDF will feature something called the 'tick tock enterprise,' which we assume is something more than having all the IT staff watching the clock for the time to go home.

In a separate segment filmed al fresco in a west coast cab, CTO Justin Rattner reveals how he plans to get groovy with Second Life on stage. The folks at Linden Labs have clearly been putting the mushrooms in Justin's risotto, as he lays out his thoughts on how the online world could swiftly evolve into a 'metaverse' akin to the virtual worlds envisaged by Gibson, the Wachowskis etc.

He also uses the rather unfortunate phrase '3D internet.' We rather think this is one segment of Intel Uncut that should have been, err, Cut.

Rattner thinks the way to grow Second Life into something as meaningful as the first one is to have real-time raytracing providing the graphics engine. If only it could bring about world peace too, eh?

You can check out Intel's Uncut footage right here. Rumours of Intel Gone Wild: Spring Break are as yet unconfirmed. µ