AMD defies the fatal hiss of Chipzilla

INTEL RECENTLY CLAIMED that AMD is wooing the press, and we've dug up quite a few details about just what Chimpzilla did to provoke Chipzilla's hiss.

Here are some facts. AMD guys did three EMEA press tours in four weeks, talking to around 450 members of the press. That was followed by 690G briefings'n'dinners in 14 cities spread across five days, making airlines really, really happy.

As for CeBIT, approximately 150 meetings with the press were held, not including the odd evening interaction with the press and the channel in the stein strong Münchner Halle during some long, cold nights in Hangover.

So 400 R600 boards and approx 200 journalists are going to a city west of Carthage, the place where Hannibal started its campaign against the Romans. The historical background only goes so far. Carthage is not AMD and Intel is not Rome, and although Hannibal could have had Rome, he and his elephants didn't make most people in western Europe non-Romance speakers.

Instead of attending CeBIT in force and showing its current strength, Intel opted to make a pool in Hall Duo.

Meanwhile, a few of AMD/ATI partners did not appreciate powerplays about R600 so they are full of cynicism about their respective allies. µ