MAKER OF CHIPS, Intel, is touting its mighty Atom CPUs as the future of in-car computing.
Using a new version of Wind River's embedded Linux, Chipzilla says it plans to get more technology into people's cars, but faces the reluctance of manufacturers to use open sauce software in applications whose failure could result in death, destruction and, worst of all, class-action lawsuits.
There is also a well-established base of companies specialising in automotive systems, such as ST Micro and Freescale, that will take some shifting.
Wind River's Linux Platform for Infotainment does stuff like speech recognition, speech to text, Bluetooth and music library management. It also links to MP3 players and interfaces with Car Area Networks.
The company says it is talking to a number of automotive companies including BMW, Bosch and Magneti Marelli.
Research outfit Isuppli reckons that OEM and aftermarket revenues for automotive infotainment systems will reach $39.8 billion this year, up almost eight per cent from 2007.
Intel has predicted that its technology was about to make major inroads into the automotive market every year for the last decade. It is a rare Intel Developer Forum which does not contain at least one super, super exciting presentation about in-car computing and how it's about to take off.
Could it be a case of eleventh time lucky, perhaps? µ
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