Gateway shifts distribution channels

GATEWAY announced a dramatic shift in its distribution model. The company, owned by Acer, will now focus exclusively on retailers, e-tailers and channel partners.

The company said the change would "dramatically simplify Gateway's business model and deliver significant cost savings".

Mark Hill, Acer Group U.S. General Manager, explained that the new distribution method would "better align with Acer's successful global strategy, which was built upon an indirect model".

Gateway products will now be sold online, in retail storefronts and via telephone-based channel partners. µ