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AMD goes on the slide

Phenom launch disappears
Tue Oct 02 2007, 10:58

IT SEEMS THAT DAAMIT goes into weird mode in October. Last year at this time, half of Taiwan panicked after somebody sent a PDF doc killing all the legacy logos and brandings, without introducing new ones. Panic lasted for half a day, but that was enough to leave a lasting scar on ATI partners.

Now, our attention came to a presentation introducing new prices for Athlon 64 X2 processors. As you can see in this slide, AMD positions Athlons paired with RD790 (the enthusiast chipset) and RD780 (the mainstream chipset). Most probably, market names will be 790X and 780X, meaning we're all CrossFire/TriFire/QuadFire friends.


As you can see for yourself, no Phenoms, no RV670, no RX780 (780G) branding... ah, who called this a Q4 2007 update?

What made things interesting is the exclusion of any notion of Phenom processors, and graphics are represented by AMD’s division formerly known as " Aray Technologies Incorporated" Radeon HD 2900 and X1950Pro for the "Best" that company can offer. In "Better" range, we have Radeon HD 2600 and ton of older parts like X1650, X1550 and X1250 as the integrated graphics part from 690G. At the same time, the 55nm DX10.1 integrated graphics part known to the world as the RX780 (to be known as 780G, of course) did not got a marking on the right side of the slide.

Quite a lot of people are now confused, since they now that RV670 is approaching in 7th gear, and while Radeon X1250 may be inside 690G, RX780 will definitely not carry the X1K moniker. DirectX 9.0c and DirectX 10.1 really don’t match when it comes to branding terms.

While we understand that AMD has to keep things under wraps, these powerpointless presentations aren’t helping anyone and actually leave hacks to explain what people inside AMD are paid to do. µ

This presentation was originally planned to announce AMD's latest price cut for before mentioned models, happening on October 8th. As it usually happens, it left more questions than answers.

AMD's closed, invitation-only webpage for those that want to be channeled


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