3 signs up for geekTV

THE UK arm of network operator, 3, has signed up for geekTV which is put together by Player X. geekTV went live on 3 today and can be viewed for a day for a mere 49 pence.

Player X claim that geekTV becomes 3's first ever 'made-for-mobile' channel and will feature short clips from the likes of the Dom Joly (Brit Comedian) show.

However, part of the deal is that geekTV will encourage subscribers to send in their own home-made video clips which will then be featured separately on 3's own SeeMeTV section.

To view geekTV, 3 subscribers should follow the links to 'Mobile TV' where they will see the new service listed. geekTV was already available to O2 customers with i-mode handsets.

The INQ's not sure how a US based service also calling itself geek TV here will react to the loss of its trademark to Player X.

Commenting on the launch, Bruce Renny - marketing director with Rok TV, told the INQ, "I see this genre of short, sharp, punchy TV content being very successful on mobiles.

After all, people are watching mobile TV for an average of three minutes at a time so content must reflect the 'snacking' habits of its viewers.

What's perhaps even more significant, however, is that smaller independent content producers have an opportunity right now to create ground-breaking new channels for mobile TV, ahead of the majors, to build new media brands for mobiles." u

L'INQ
geekTV