Google introduces Insights

GOOGLE HAS announced the launch of yet another search tool geared towards advertisers, small business owners and academics.

The latest add-on from the Mountain View giant reportedly offers users a detailed breakdown of search patterns across specific regions, categories and time frames.

According to Google, Insights works by analyzing web search samples across domains and calculates the number of searches executed for the relevant term over time. The results are then displayed on a graph, which is plotted on a scale from 0 to 100.

The data is apparently normalised by the division of a common variable – thereby allowing the underlying characteristics of various sets to be compared. µ

L'INQ
http://google.com/insights/search/