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Women do more surfing

When they're not packet scanning
Mon Apr 16 2007, 15:55
WOMEN ARE MORE ADDICTED to the internet than men in the US, according to a stereotype-shattering survey released by research firm eMarketer.com.

The survey estimates that at some point in 2007, there will be about 97.2 million female web users, aged three and older, or 51.7 per cent of the total online population. The researchers reckon that by 2011, some 109.7 million US females will be online, making up 51.9 per cent of the total online population.

It is interesting, then, that there's still a widespread portrayal of tech-heads as neckbearded mouthbreathers.

It's not just eMarketer that reckons the majority of internet users are ladies: Arbitron and Edison Media Research both reckon that females account for 53 per cent of the over-twelve internet population. Lower figures still put girls in the majority, with comScore estimating a 50.6% female share.

In possibly related news, women are more efficient oglers than men. As it turns out, women in the test preferred checking out those parts of the human body that generally get blurred on television before 9pm, while men spent more time looking at the female face. µ

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