Xbox 360 price cut confirmed

AS RUMOURED AND suggested by the INQ this morning in the weekly gaming round-up, Microsoft has announced that it will cut the price of the Xbox 360 this Friday.

On August 24 the new estimated retail pricing is as follows:

The Xbox 360 Premium will be reduced by £30 to allow an estimated retail price of £249.99 ($497). The entry-level Xbox 360 Core console will be reduced by £20 to achieve an estimated retail price of £179.99.

The new Xbox 360 Elite will have an estimated retail price of £299.99 when it launches in the UK this Friday - the same day as the other price-cuts.

Microsoft also priced a number of first-party peripherals for the Xbox 360. The 120GB hard-drive that also comes with the Xbox 360 Elite will retail for £129.99, while the black wireless controller is priced at £32.99. The black play and charge kit will sell for £14.99, with the black rechargeable battery pack will be coming in at £9.99.

Stephen McGill, head of gaming & entertainment for Xbox UK, had this to say:

"We're pleased to be able to offer Xbox 360 at a new, lower estimated retail price."

"We pioneered the successful concept of multiple products for multiple categories of consumer. The Xbox 360 opens up whole new avenues of entertainment for those who seek the ultimate gaming and entertainment experience."

"Whether it's our lead in console sales, record-setting games and accessory attach rates or our leading online service, evidence is everywhere that Xbox is thriving," said Stephen McGill, head of Gaming & Entertainment for Xbox in the UK.

"When you combine that momentum with these great-value offerings with our unbeatable Christmas game line-up, it's clear that Xbox 360 is uniquely placed to take the UK by storm this Christmas."

If the Wii doesn't pip it first. µ

See Also:
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