Oxymoron of the day: Business Ethics
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Intel and Asus outsource design work to general public
I COULD DESIGN something a million times better than this hunk of junk. Words many of us have uttered over the years whilst gritting our teeth and grimacing at our overweight, clumsy, energy-sucking, or just plain average laptops. But now Intel and Asus are throwing the ball into the consumer’s court. Think you can do better? Well, you design it then!
The two firms have teamed up to launch WePC, a sort of crowd sourcing, collaborative computer design site where anyone can submit their ideas for their very own fantasy laptop.
Want your dream machine to be completely water/fire/dust proof, be wind or solar powered, have wimax, wifi, gps, 3g, antitheft tracking, be entirely made of touchscreen and have an inbuilt stereo system which would make the boys at MTV’s Pimp My Ride shudder in awe? Go ahead, suggest one. Just don’t expect to get anything but a pat on the back as Intel and Asus laugh all the way to the bank with your design.
Any suggestions or designs uploaded to the site can be voted for by other site visitors. If your design proves wildly popular, Intel and Asus designers lurking in the shadowy corners can pluck your idea and integrate it into the next laptop model, with not a copyright qualm in the world.
Apparently the best designs will receive a mystery prize, which the firm’s say they’ll divulge at a later date… probably after they’ve asked around and got someone else to come up with an idea.
But who cares if Intel and Asus just want to use you as a source of free design labour, it’s not all about money, it’s about glory, and, and, and…er, being able to share your design for a dream box with your Facebook friends.
We are thinking of submitting our own design. Dubbed the StINQpad, it will be prettier than a Mac, lighter than air, more durable than builder's boots, run on a fishtank filled with ill-tempered mutated sea bass with lasers attached to their heads, and will self destruct if anyone tries to install Windows Vista on it.
Otherwise, we’d have to call it on-the-BLINQpad, innit? µ
L'Inq
WePC
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As The fundamental unit of a quantized physical magnitude, as angular momentum, the StINQpad would be nothing if not well-endowed, and would have already started destabilizing the government... It would run dodgy Innuendos 7, but secretly pine for open sauce. It would scare the living daylights out of me. and, and, and…er eh, eh, eh! It would be more suited to the Steven Spielberg Psychiatric Hospital where it would endless stream Radio 4. Bitty now! Not bitty later! 'this fing wot you know nuffin about! Yeah I know because there was this whole fing 'cause I was down the arcade!