Yuletide online shoppers left out in the cold

According to eService provider Transversal, nearly three quarters of routine customer service and product questions are not being answered by leading consumer electronic websites.

Even if they end up buying from the high street, more and more people are turning to the net to research what electronic wizardry they'll be getting for their loved ones this holiday season, already spending a record £16.8 billion

Transversal's CEO, David Yap says it's a disgrace that consumers can't get fast answers to even the most simple questions and that companies rick losing out to their competitors if the warning goes unheeded.

Of the ten companies surveyed, one took six days to reply to a simple email and even then failed to actually answer the question, meaning last minute shoppers would be forced to look elsewhere. Possibly the craziest example was the fifth of companies who refuse to answer queries from new customers, leaving them completely out in the cold. µ

L'INQ
Transversal