Dell ratchets up gaming systems
PROVING THAT is really had no reason to purchase Alienware, Dell has pushed out a revision to its XPS range of gaming systems that really trounces most of what the UFO-bods have to offer.
Based on the same XPS 700-series chassis that has won it critical acclaim in the tech press (as well as some stunningly large courier bills, no doubt) the XPS 730 H2C adds quad-core processors and funky water-cooling to the line up.
Dell is shipping Corsair Dominator memory, as well as multi-graphics-cards from both ATI and Nvidia. Interestingly, the boys from Round Rock have dropped the previous BTX form factor and gone with standard ATX boards, making this possibly the most upgradeable XPS system to date.
The whole thing also supports the Nvidia-backed Enthusiast System Architecture, which allows for accurate Windows reporting and controlling of temperatures and voltages.
Proving that it is truly down with the kids, Dell even has a Youtube channel explaining the creation processes of the watercooling tucked inside as well as some overclocking tips.
Get the gory details, as well as a few nice hi-res pics, here. µ
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After the alienware buy out, Dell and Alienware kept roadmaps secret and continued to compete head on. However, dell has begun to assimilate functions of alienware into their operations. Most recently dell handed the XPS line to the Alienware product group for innovation and management. You will see two separate brands designed and managed by the same group of Product Managers. 

Info courtesy of a former Alienware employee...