- Sunday, 29 November 2009
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The almighty dollar is the only object of worship - Philadelphia Public Ledger
INQ hack raises hell at Sony's Colour Rooms
LAST NIGHT we had the pleasure of attending a Sony bash in London’s painfully trendy Shoreditch – Whoreditch, some may say – where a pal and I gleefully rinsed out the bar.
As promised to the PR that got us in, here’s us writing it up. Though, in true INQ fashion, a fair bit of the night is a blur to be honest.
The gig was held at Sony’s Colour Rooms on Holywell Lane, a charming little venue with lots of sofas and Bravia televisions adorning the walls. We’re not exactly sure if Sony was showcasing anything at this particular event or whether it was just a knee’s up for London media types. We’re hoping the latter, since if there was anything on show we sadly missed it. Though there were two little guys dressed up as smurfs and a swing. And a literal cacophony of sniffs when visiting the bogs.
We milled around and talked to two guys from fashion rag Plastique magazine. One of ‘em won the raffle, which was full of Sony goods, and subsequently tried to flog his brand spanking new PS3 to me for fifty quid. They were nice and they didn’t talk to us about the future of Wi-Fi or anything else we overheard on numerous fag trips outside in the cold.
The DJ’s were good and happily played The Horrors when we requested it, but were seemingly forced into playing some generic pish to keep everyone happy.
All in all ‘twere a fun little event and we thank thee, Sony, for letting us get merry for free. Oh, and, er, buy a Bravia or something. µ
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"Oh, and, er, buy a Bravia or something."

Shameless. You Inq hacks can be bought so cheap. One little night out and your flogging their wares as if you were on commission. Your just a bunch of Sony fanboys.
This story when parsed to it's meaningful statements is.

"Some of us from the INQ went to a Sony briefing."

Great, now where is the news? What did they brief you about? Inquiring minds want to know.

Glad to see Mike has taught Tamlin all he needs to know about attending trade events...
"Inquiring minds want to know."

Not this one.
I'm just happy to know that they got half-cut on the money of an arrogant, hypocricital company.

And especially for doing it in a place so sickeningly trendy that you can walk into Hoxton Square in fashion, and by the time you have crossed it, your clobber is almost obsolete.

Good on you, Inq folk!
I too was there, there was no info or briefs given out.

It seems it was just a party, however i had the impression there was something a HD media backed by Sony!

Possibly something to do with Bravia, and Blu-ray.

Was a wicked night, there are some pic on my site - http://www.allaboutbluray.co.uk - Even some of the Smurfs!!
This is true Gonzo Journalism in the pure "Fear&Loathing In Las Vegas" vein. I love you guys!!!
"a literal cacophony of sniffs when visiting the bogs".

You suffer from synaesthesia then?

As 'cacophony' refers exclusively to sound, it would have to have been a figurative cacophony.

There's a reason year after year after year I come back to this site.

. I get some news and occasionally I laugh my ass off. And to think I came across this site while researching archaic processors oh so many years ago...
It all makes sense now... Sony must have acquired the rights to the smurfs, and are releasing the entire show on super high resolution blu-ray!
That looks like a good night - in a surreal kind of way. 

Intoxicated smurfs :-)
Since sniffs are the noise made when people inhale sharply through their nostrils (media types are fairly/unfairly known for their intake of cocaine, and the toilet cubicles are where this tends to happen), cacophony seems to be entirely appropriate.

As it's hard to imagine it as a lullaby or sweet melody.
To "punchmyface" - I'm not sure wat you think is wrong with a cacophony of sniffs? YOu say (quite rightly) that cacophony refers to sound - will I would imagine a few noses inhaling the magic dust would make quite a noise - a concerto for the nose if you will.

Apart from that, it was a bit of a lame story - they say "no news is good news" but there's no point in putting this fluff up when there is no news - just remember that silence can be golden , , ,unless you are paid by the word.
The world needs more free promotions like this - entertaining, without an idea of what they're selling. After reading the sniffles in the bog part 3x, does it mean that the toilets were unhygenic, or everyone is abrading their nasal passages for the weekend. Thanks for the update from the other world!
"One of ‘em won the raffle, which was full of Sony goods, and subsequently tried to flog his brand spanking new PS3 to me for fifty quid."

I think you were dreaming....