Infomax adds video to its GSM chips

AS PART of its drive to supply cost effective chips for entry level mobile phones, Taiwan's Infomax has just struck a deal to integrate On2 Technologies' video compression technology with its own.

The pair will integrate On2's Hantro 6280 encoder and 7190 decoder, RTL (Register Transfer Level) video codec designs into Infomax' baseband processor aimed at mass-market GSM feature phones.

On2 claims its RTL design offloads complex algorithms from the processor thereby making full motion video possible without unduly draining the handset's battery and dispensing with the need for an expensive high-performance CPU.

"By integrating these technologies to its baseband chip, Infomax is raising the bar in terms of video performance for mass market feature phone handsets," On2's CEO, Bill Joll, claims.

Formed in Taiwan as a spin-off from Macronix back in August 2006, Infomax offers digital and analogue baseband chipsets for GSM/GPRS/EDGE style handsets. µ

L'INQ
Infomax