The firm launched the service in the US in June last year and begins its roll-out to the rest of the western world by coming to these septic isles.
Google currently makes a crust by sticking ads on places like the INQ. But now, when you click on the ads and they take you to something you fancy you may be able to pay for said item through the company that claims not to be evil.
Naturally, evil is not a empirical term. Like, the Coop Bank says it's ethical, yet the postman just let me know that it unethically wants to charge me £70 for two transactions that it says I didn't have enough money in their coffers to cover in the first place. Added together the two transactions come to less than £70. You'll be hearing more of this later, if the Editor lets me get away with it.
Anyhow, Google finds itself up against Paypal which makes a fortune out of transactions on eBay and other such services. And if you've ever flogged anything on ebay through Paypal you'll be aware of what a money-spinner that must be.
Google says it'll have a Checkout button on sites that want it, alongside all the other possible payment methods. It'll be up to you to choose whether you want to use it, or not. µ