Monster cable goes wireless

No doubt selling at monster prices.

So after 'splaining to us for years about how the purity (and cost) of a cable has such a massive effect on signal quality, Monster is now going to tell us it's okay to send our signals out into the great unprotected aether? Sure, there's consistency in your message. But hey, as long as they can continue to sell extremely overpriced junk to drooling inbred clueless oafs, why not?

Another acquisition target for Apple, no doubt?

seems like a waste of bandwidth to upconvert before sending the signal...

If monster cables sells it for $299.95 we can assume the real value is $29.95, and that's surprising! Does it use 27MHz CB bands?


It is not that simple. To get the best signal quality and enhance the nuances of the digital medium you need to buy the premium package. The antenna is gold plated and the air in your media room is replaced with an inert gas.


Now I guess I'll have to fill my home with low oxygen air for it to work optimally?

Monster is about as audiophile as Bose, that is to say its the cheapest crap money can buy wrapped in fancy marketing.

Five dollars to whoever finds the original OEM and selling price.

Surely this is just a bunch of re-branded crap.

Well, Monster is like all other corporations. Within the law, some of them anyway, they'll say anything to make a sale.

As far as delivering the highest quality signal, there is truth in their claim that their cables do deliver the best signal...to a point.

The longer a conductor is, the higher its impedance. All cables attenuate signal strength and the longer the cable the greater the attenuation for like conductors. Fat conductors will reduce attenuation, but at distances you find in the home the effect is insignificant.

And, the same can be said for RF waves through air space in the home. The greater the distance the greater the attenuation. You can't make "fat" air so you up the transmitter's power, or increase receiver sensitivity, or do other things.

It all comes down to this. Monster has found a marketable hook with fat conductor cables. And they're being honest ... sort of. What will be interesting will be how they compare this "superior" data transmitting method to their wireless data transmitting method. I'm betting they market the wireless stuff strictly on convenience.

Any passing resemblance to honesty ended when they started making digital cables. They have several "quality" levels at escalating prices. Any testing, whether using actual instrumentation or by golden ear/eye experts, shows no difference between their (already overpriced) cheapest cables and the crappiest cables available anywhere - let alone between their own lower and highest priced lines. The connectors are better made and more rugged I admit, an issue if you have to move them much but most folks install the stuff and leave it where it is.
Pure snake oil. Not really surprising from Monster, though.
For a look at this principle - separating cash from gullible but well heeld suckers - check out 
http://www.machinadynamica.com

I thought when it comes to a digital signal, the transmission media doesn't matter; as long as the 1 or 0 gets interpreted correctly at the other end, it will sound fine. There is no difference between high quality 1 and 0s and low quality 1 and 0s.

I thought the cable only matters for analog signals?