It's really easy to cheat on the benchmarks - Bob Colwell, former Intel chief architect
MUCH AS expected, O2 UK has announced its broadband offering based around its Be Internet acquisition. Prices are ten quid less if you're already an O2 contract customer.
Rather than quote the 24 Mbit/s supposed top speed Be used to proclaim, O2
talks about speeds of up to 20 Mbit/s.
But beware. Each package offers unlimited use for downloading. Well, actually
it doesn't because there is a limit – you have to read the small print and find
out what its fair usage policy involves.
More usefully all the broadband boxes which O2 will provide will be wireless
routers. Plus there's the promise of free UK based customer services.
That's probably worth its weight in gold. The service officially goes live on October 15th. Other nice touches are 100 free texts a month from your PC to mobile phones.
Another very interesting feature is that the actual line speed will be checked up to one month later to ensure the package selected by the customer is appropriate.
So if you went for the 20 Mbit/s service and can only actually achieve 8 Mbit/s, then you only pay for the package appropriate for the speed the line can support. How reasonable is that?
Interestingly, while the INQ had calculated that O2 would kick this service
off once it reached 66.6 per cent of the UK population, actually it's started
with just a 50 per cent reach.
Rather than offering something for free which few can actually get to work
without making massively expensive support calls, O2 is seeking to hang onto
its 17.5 million customers with a decent broadband offering. µ
L'INQ
O2
broadband
Is the launch date official? I haven't seen it anywhere else and it isn't on the O2 site. 
I know there is a trial going on at present and believe the trial continues on after the middle of October so I would be surprised it that is correct.