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007 gets a Sony Ericsson phone

Ding a-ling ling
Tue Aug 05 2008, 10:30

SONY ERICSSON reckons it has designed a phone solely for the new Bond flick Quantum of Solace.

The outfit produced a titanium silver edition of the mobile which is seen being used by Daniel Craig throughout the entire romp. It’s a customised version of the quad-band five-megapixel-touting, view-to-a-kill gadget.

alt='bond'The phone in its non-007-version was initially announced back in February and began shipping worldwide just last month. Sony Ericsson told The INQ they’ll be selling this model of the phone for a limited duration at around Q4 of this year. Oddly enough, the film comes out in November.

There’s been a bit of a tawdry marketing history with Sony Ericsson and EON Productions, the makers of the Bonds. Way back in 2002's Die Another Day, the P900 and T68i were said to have been used by the cast. In the more recent Casino Royale, a limited edition silver K800i Cyber-shot camera phone was on offer around the films release time. However, it does appear for first time they’ve backwards engineered the exploit.

Bundled on the phones memory card is a spy-style game plus lots of 007 content, just in case the tie-in wasn’t hammered home enough.

Should we say (Dr) no to this kind of thing? Should we just let them live and let die, or knock the living daylights out of them? Then again you only live twice, perhaps the world is not enough for Sony Ericsson after all µ


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