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Nvidia partners hiss at cost of PCI Express bridge

It's gonna costa fortune (US$5)
Sun Mar 28 2004, 19:36
TAIWANESE FRIENDS of Nvidia are up in arms about its small translator chip, part of its PCI Express HIS (High Speed Interconnect) shop frontage, but this time it's not the technology that's exercising their possibly legitimate moaning mechanisms.

Even while ATI is throwing mud at Nvidia as it is supposed to have a native PCI solution bridged inside the chip, Nvidia partners don't care a damn about this. They have different concerns.

"Whether it's a bridge solution or a native solution", they told the INQUIRER, "We don't care". What's exercising them is that the bridge chip will cost them five more US dollars.

No matter what ATI does inside of its PCI Express chip it won't add any additional costs to its RV380, RV370 cards since you will still have to buy only one chip while Nvidia partners have to get two of them, the GPU itself and the PCI Express bridge HIS chip.

Five dollar means a lot to Taiwanese companies as they are very concerned about cutting the production costs. Margins are getting smaller and smaller all the time since there is a lot of competition in the graphic card business.

What's still to be seen is whether Nvidia's bridge solution for PCI Express is a good approach or not as Nvidia claims that its wondrous HIS chip won't cause any slowdowns of the card.

May seems to be a good time for this to blossom, dearie me. µ


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