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iSuppli defends its iPod Nano reputation

Belle Lettre with pic. Besmirch us not!
Tue Sep 27 2005, 09:33
Dear Inquirer Readers,

iSuppli Corp. would like to respond to an unidentified reader's commentary posted on the Inquirer website regarding our recent teardown analysis of Apple Computer Inc.'s iPod nano.

iSuppli affirms the accuracy of the information presented in our recent press release discussing our teardown of the 2Gbyte iPod nano, including the 2Gbyte iPod nano's use of Samsung Electronics Co. Ltd.'s NAND type flash memory, the cost of that flash and the Bill of Materials (BOM) cost of the entire product.

iSuppli's Teardown Analysis service determines the content electronic of products by obtaining those products, conducting a physical disassembly of them, and directly observing the types of components and their manufacturers within those products.

The attached photo of a PCB from the 2Gbyte iPod nano dissected by iSuppli shows the Samsung name and part number listed on the NAND flash devices.

As with most products that employ commodity memory parts, the iPod nano is capable of using and sometimes does utilize comparable products from alternative suppliers—a practice known as “second-sourcing.”

Based on discussions with industry participants and an analysis of various suppliers' capacity and production levels, iSuppli's Flash, SRAM and Specialty Memory service has determined that Apple is sourcing flash from both Samsung and Toshiba for the iPod nano—but that Samsung is the primary NAND flash memory supplier for all models of the iPod nano.


Jonathan Cassell
Editorial Director and Manager, Public Relations
iSuppli Corporation



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