AMD tops poll in Smugness Awards

This, for classical scholars who read gr.theinquirer.net, is termed "hubris" - named after some Greek geezer who made some wax wings and flew so close to Helios, the then god, that he was humbled and fell to earth, not with clay feet but with melted wings. Hubris is quite different from being smug.

Humblement happens to all living creatures eventually, even to humanoids, so the platitude runs.

The premier culprit of the IT past was Ye Mighty Highness the Emperor of Chipipitude, His Very Royal Excellency the Honourable Chipzilla. This company once was so proud that even Lucifer grovelled at the feet of UriahHeep and wrung his hands in useless despair. No doubt Lucifer's tail twitched LED red as he contemplated the future Fall.

Intel is no Satan now, although beatification continues to elude it. Things have changed. Intel is not in our top 10. AMD tops the poll, and appears in the top 10 thrice. Maybe Chipzilla will get cross for not getting one of these awards. Who can assess the Mind of Chipzilla?

Here, below, are the 2006 candidates for Smug as a Bug in a Rug Awards.

1 AMD. It's so smug and insouciant it could name a bottle or whole keg of beer Insouciant if it so wished. On second thoughts, it would probably call it Insouciant!
2 Goldmine Sex. Investment plus Smugness incarnated. It's even been appointed as advisors to the gummint through services to gummint
3 Fidelity. In faith, it appears to own 18 per cent of ATI
4 Samsung. Despite being continually criticised for its logo, this firm just seems to go on and on being smug. We were unsure of whether to include it in the Smugness top 10, it does appear Smug, but is it?
5 Fox News. The very Quintessence of Smugness in the world of so-called "journalism"
6 Hardware web sites, any and all - you know who you are - which may from time to time but more regularly than not assume a mantle of smugness just like a Lord might dress himself in the finest ermine
7 Oracle. So smug its boss can decide not to donate money to charity or the community. For crying out loud, it's a database company!?!
8 FIFA. The Old Geezers who run the World Cup. They decline to use technology to decide who merits a yellow card and who does not. This organisation could take lessons from Wimbledon, which has successfully used IBM technology to sort this stuff out for years
9 AMD. Did we mention AMD already?
10 Chimpzilla. Did we really use the Romanesque word insouciant?