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Xbox makes profit, shocker

Christmas time, nickel and a dime
Sat Jan 29 2005, 12:21
MICROSOFT'S Home Entertainment division - responsible for the Xbox console - has posted its first ever quarterly profit.

While the Xbox has always been considered a loss leader for the next generation of consoles, the Christmas period has given the platform a boost into profitability.

Strong hardware sales, coupled with the phenomenally successful Halo 2, means that Microsoft made $84 million on total sales of $1.41 billion. This is compared to a loss made this time last year of $397 million on $1.27 billionn.

The majority of sales appear to be in North America, where Microsoft has had the most success with the console.

In Xbox 2 news, it now seems unlikely that the machine will be launched at the Game Developer's Conference this year, as speculated. The Microsoft speaker there will be J. Allard, who is a senior Xbox executive - but not senior enough to be launching the new console. That task will fall to our Bill. µ

 

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