What Intel said about Magee, Hachman

INTEL CONFIDENTIAL
"It's really a juggling act. We've had some luck (ie, Mark Hachman, EBN, and PC World editors) with tough love approach, telling them they'll get more access to us if they are more objective and less sensational/negative in their articles.

"The trick is actually not giving them the "special" access after we go down that path.

"In the case of Magee, his reporting doesn't indicate that he values the exec access and the efforts to build a stronger relationship. Hachman was the same way when we started working with him. There is no value for the special access until it stops and is given to someone else. Then they realize the benefits of "working with us." Hachman's writing has come full circle.

"And following this last IDF and his ridiculous coverage, I'd be hard-pressed to lobby for Magee to come to future IDFs, especially on Intel's dollar."