Hill & Knowlton invite INQ to Mad Hatter's Intel Party

LAST WEEK Paul Hales and Mad Mike Mageek got an invitation to a gig from Intel's global PR - Hill & Knowlton.

It's not that we never hear from Hill & Knowlton about INTC - that would be terribly unfair to the bunnies down in the throbbing heart of London agency land called Soho Square. It's just we don't hear from them that often and the PR agency must be costing Intel shareholders a lorra dosh.

This latest invite really took the Intel biscuit to the next level of granularity, going forward.

Quoth H&K spinners: "Intel invites you to the next instalment in the monthly media briefing series. This month the topic is on Virtualisation. Following on from the recent news on the investment by Intel into VMware, please join Arun Shenoy, director of enterprise accounts for Intel, who will give you more detail on why it's time for virtualisation to go mainstream. "

Alice (INQ, left) with Hill (middle) and Knowlton (right)
The creature between Hill and Knowlton is not a Vole.
It is a dormouse [client? Ed]

The next instalment? When was the first one? And why didn't Halesie and the Mageek get invited to the previous instalments?

Said news editor Paul Hales: "This is all news to me."

Perhaps the INQ doesn't write about Intel very much and that's why we've been invited to the "next instalment" to encourage us to write a bit more.

Before Intel, for some reason best known to itself, issued a diktat to hire H&K as its worldwide PR, its old UK agency Catalysis never forgot the poor old INQ, and even arranged some super breakfasts that we took the trouble to attend. We wonder which genius at Intel decided to deck all the local country PRs?

We don't mind that much not being invited. Who, after all, wants to sit listening to a bunny called Hill and a man wearing a top hat called Knowlton in Soho Square droning on about Intel first thing on a summer morning anyway? µ