- Sunday, 15 November 2009
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An appeaser is one who feeds a crocodile - hoping it will eat him last - Winston Churchill
Nvidia debuts low-power 3D Smartphone chip
NVIDIA IS making a pitch for the Smartphone market with the launch of its APX 2500, what it calls a "low-power, high-definition computer on a chip".
The chip developed out of Nvidia's 2006 acquisiton of Portalplayer and
delivers a HD (720p) display interface to Windows Smartphones. Nvidia reckons
it'll run HD playback for ten hours putting video properly on a handest for what
CEO Jen-Hsun Huang, calls,
“the dawn of the second personal computer revolution.”
Teh chaip was launched in Barcelona today.
Nvidia said it worked closely with Microsoft to make the APX 2500 fully OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant.
It reckons its ultra-low-power (ULP) GeForce core that is the lowest-power 3D hardware accelerator available.
There's more on Nvidia's web site here. µ
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It's more capable (functionally) than the Intel + nVidia chipset that Apple has in the AppleTV. Maybe instead of all the rubbish about Apple using Silverthorne in the iPhone we can have some about Apple using ARM in the AppleTV. It even has integrated HDMI 1.2 support (1280x720).

You can bet that someone will be releasing a home media hub around this at some point, and it will be cheap, and effective.