Kournikova handled my package

The site, which is celebrating its tenth year without becoming a flop com, hired the former tennis star to deliver a package of Adidas shoes and an Adidas gym bag that a Dr Andrea Feinberg ordered from Amazon.com.

The week before, Jeff Bridges delivered the first one in this latest marketing campaign. Nick Lachey, Jason Alexander, Harrison Ford, Michael J Fox, Minnie Driver, Moby, Eve, Don Cheadle And Claudia Schiffer have also signed on to play posties for a the day.

It wouldn't work in the UK though. Amazon delivers a slip when you are out and you have to travel to a Royal Mail "Postal Delivery Centre" which is so far out of town you might have well gone and picked it up from the US yourself.

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