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9800PRO is ATI's AGP mainstream future

To fight 6600GT AGP
Mon Nov 01 2004, 12:27
ATI IS NOT sending a very clear message about its mainstream graphics card strategy but we will try to clarify this for you.

Nvidia is going to announce the Geforce 6600GT and non GT AGP cards in just a bit more than two weeks. This means that ATI has to respond with something. This time, rather then going for a bridged X700 card, it will just lower the price of a well known card.

ATI will offer 9800PRO cards for €200 to compete with the Geforce 6600GT AGP. That's $250 in the US, according to sales staff.

ATI's $199 card is still the Radeon 9600XT and this card is here to stay with us at least till Realto, ATI's PCIe bridge comes into action in Q1 2005.

You can buy 9600XT cards for much less these days. It will cost less then €140 here in the old continent. ATI's SRP (Suggested Retail Price) is still $199 for this card.

ATI is using 9800PRO since it has very good yields and since it still cannot bridge things down, at least not until Q1 2005.

We believe that in Q1 2005 or early Q2 2005, ATI will finally turn the page and introduce its X700 based AGP cards if it sees the demand, of course.

It will be fun to compare once high end Radeon 9800PRO with Geforce 6600GT AGP to see which will win. I guess we will be able to do that soon. µ


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