Kingston defends its server memory

Let me start by saying if it has to run, better use a reliable brand. And a reliable memory brand doesn't have to be only and exclusively "OEM's own" in order to ensure the server runs properly. After all, their speciality is not manufacturing memory.

Of course a Sun employee will say their memory is "better" than Kingston. I could say Kingston is "better" than Sun. But opinions and company loyalty aside, here are some facts.

Kingston Technology's business is manufacturing memory, and we sell over $1 Billion dollars world-wide.

Kingston memory is 100% compatible, and built to the specifications of the system or family of system the memory was designed for. Kingston memory has the same functions, such as ECC (Error Checking Correction), and whatever else the system calls for. That's why we offer so many parts, for each type of system we support. We cross reference our specific parts to the OEM's part. (http://www.kingston.com/ukroot/products/default.asp).<<p> If our memory didn't follow the OEM's specs and was incompatible, we would have gone out of business a long time ago. Our pricing is competitive because we manufacture our kits. Quality/function are the same as the "original" memory.

With Kingston you pay for a memory module that was built to the server specification, using tier one, first quality components, 100% compatibility, 100 % testing, a lifetime warranty, service and support.

Why ask a reseller what is better. I agree. Let's ask the end users.

Kingston offers customised service to corporate customers installing Kingston memory on servers. Free Platinum Service (http://www.kingston.com/ukroot/serverzone/platinum.asp) allows customers to keep free memory on-site (at their facility or their service provider, whatever they prefer) so they are not forced to take the "original", more expensive brand. We also offer service re-imbursement as "insurance".

We know our memory works, so do many loyal customers using Kingston server memory. End-users can take advantage of this programme, if Kingston server memory fails, we pay for the service call out.

We also offer customers and partners KingstonCare (http://www.kingstoncare.com), a free recovery and reimbursement service for all our server memory. We work with service partners across Europe to offer further peace of mind, service and support on critical systems.

Long gone are the days where end users were always forced and tied into buying one brand of memory. For years, some OEM sales staff used FUD (Fear, Uncertainty and Doubt) marketing and sales techniques to force customers to buy only their own memory brand. End users are catching up.

And with Kingston they have a cost effective, safe and reliable solution.

We encourage end users to educate themselves on facts when choosing memory for their servers. At the end of the day, it is the end-user's choice what memory brand they want to use (or should be their choice), depending on their needs, budget, and brand preference.

Today companies have to look at their budget spend, while keeping a reliable infrastructure. End users don't want to compromise on quality and function to save a pound.

Kingston is a reliable and cost effective choice. With the money some of our corporate accounts save by using Kingston memory, they can even buy a spare server! And free their budgets for other IT spend.

Is Kingston memory "better" than Sun? Wouldn't be fair fo me to say, right? Let the end-users decide based on quality, function, reliability, expertise, availability, service, support, warranty and price...

Jackie Barrera
EMEA Workstation & Server Business Manager
Kingston Technology Europe